Why Motion Graphics and Animation?

Animation doesn’t just mean cartoons anymore.  In fact, nearly every commercial or show you’ll find on TV these days involves some form of animation or motion graphics.  It could be a title card for a pundit on the news, or a 3D animated diagram of a room layout on HGTV.  From breakfast cereal mascots to “We’ll be right back” bumpers, you can’t make it through 30 minutes of television without seeing a ton of examples of motion graphics and animation.  Even if your video production isn’t fully animated, adding a graphics package or a few animated elements can add production value and professionalism to your brand.

Fully animated corporate and web videos are becoming more and more common as well.  Animation is a great way to simplify and visualize complex ideas.  Corporate explainers, software demos, and even motivational video content have all taken a turn towards full animation in recent years.

 

Styled to Match Your Brand and Type of Customer

Sophisticated, on-brand art direction and simplified visuals are a powerful one-two combination when it comes to leaving an impression.  No matter who you’re trying to reach, there’s a visual style that can match the tone of your brand and appeal to your customers.  Understanding who your customer is and what they are interested in will go a long way towards determining the appropriate style for your animated video production.

 

Special Considerations for Animation and Motion Graphics

Make sure you’re using animation in a strategic way.  Some topics, especially those that call for a human touch, can actually be harmed by using animation.  You shouldn’t let that scare you away from animation entirely, but you should make sure you understand how, and more importantly, why animation makes sense for your video.

It’s also worth considering the role that budgeting has on your animated video production.  Knowing your threshold may help you decide which direction to take your project.  A good video production partner will work with you to find a solution that fits your brand and your budget.

Elevating your Production with VFX (Visual Effects)

Everyone can appreciate the visual effects in big budget hollywood blockbusters, but visual effects don’t have to be splashy to make a big difference in post-production.  Visual effects can set the mood, add clarity to your story, or punch up the excitement.

Perhaps even more impressive than the in-your-face traditional style of vfx are the effects most people will never even notice. Invisible visual effects can be as subtle as fixing blemishes, or polishing a product, or as dramatic as turning day into night, or winter into spring. Invisible effects can help you make sure your content is polished and mistake free.

 

Considering Your Production Partner

When it comes to visual effects, your choice of media production partners is crucial.  Even if you’re not sure your project calls for visual effects, you want to work with a creative team that understands all aspects of post production.  Why?  Visual effects artists are great at coming up with off the wall, outside of the box concepts because they aren’t constrained by silly things like reality.  They know what vfx technology can accomplish, and they know what can be done on your budget.  Because of that, they’re much more likely to bring you an idea that would’ve never occurred to most people.

 

Special Considerations for Visual Effects

Visual effects are exciting.  That’s great from a content creation perspective, but it can also be a double edged sword.  It’s easy to get sucked in by a flashy, effects driven idea, even if it’s not the idea you need.  Before producing an effects heavy video, make sure your concept is on brand, and your effects serve a purpose in telling your story.   Finally, make sure you allow extra time for any video production with visual effects.  Depending on the specifics, vfx can take a long time to plan before the shoot, and a long time to execute afterwards.