For decades, video and film had two primary functions: entertainment and advertising. But, today’s business environment is quite different. The modern visual medium of today uses video for many different business needs.
How Cre8tv Media puts it all together for you…
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- How do we estimate the cost for your project?
- Expectations When Producing a Video
- Corporate, Narrative or Animation?
The better we understand your video requirements, the more accurate we can estimate what it’ll cost to produce the video.
These are some of the questions we ask in the proposal process:
- Who is your target audience? Who do you want to watch these videos? Customers? Investors? Clients? Businesses? Mangers? Can you define your target demographic (people your trying to reach)? What is the social target: age, income, marital status, number of children, education level, etc. Is this video for a particular region (east cost, city, state, etc.), or nationwide, or global?
- What is the video about? What are you wanting to communicate through this video? Brand, company stability, services, offerings, value, training, a new product, etc.?
- Is it more like a documentary (facts, information and education), or more of a narrative story (fiction, storytelling, hypothetical use, etc.)?
- What are some emotions or feelings you would like to communicate? Trust, confidence, strength, etc.? List some adjectives that you’re want to convey about what you’re wanting to communicate through this video.
- What is the estimated length of the video? If you don’t know exactly the length, then estimate the range, like 8 to 10 minutes.
- Do you want to interview someone — company leaders (CEO, president, manages, etc.), strategic partners, random audience or customers, or a mixture of those? How many interviews do you expect per video or total?
- Do you want live action coverage shots (B-Roll) of certain things happening — factory lines, people at work, customers in their environment, etc.? If so, what are you looking for, and what do you want others to see?
- Do you need any special graphics or animations to demonstrate a technology, a process or something futuristic that’s not created yet?
- What distribution options are your considering? Website, YouTube, DVDs, Broadcast, etc.?
- Do you have a format preference… High Definition (1080), UHD (4K)… NTSC (Americas) or PAL (Europe)?
Once we know the answers to the majority of these questions, we will compile the details and come up with your project’s budget range…
You need a video, but maybe you haven’t walked through the entire video production process. Or, maybe you need more information on how we work with you to produce your video. Here’s what you can expect:
During our initial meeting–either on the phone, video conference or in person–we will ask you a variety of questions about your video: length, type, audience, schedule, etc. These questions will help us better understand your production needs. You can expect to spend up to 30 minutes answering our questions.
Estimate and Proposal
Once we know your video requirements, we start creating a budget based on all the production elements involved with your project. Occasionally, we may follow up with some additional clarifying questions. We then create a short proposal outlining our understanding of the video and the goals for the project. Included in this proposal is our estimate of what it’ll cost to produce the video. This phase of the process typically takes 2 to 5 business days.
Start the Project
Once you approve the proposal, we start the pre-production process working closely with you and your team to make sure we meet all your expectations.
Create Production Plan
Our first step in the pre-production phase is to create a production plan. To have a strategy in place before shooting any footage is essential to having a smooth production. This plan will include our steps along the way and the timing of those steps.
The foundation for your video will be the story. Everything will center around this core aspect your video. Actors, makeup, wardrobe, locations, camera movements, and even editing styles are all based on the story. If you need help crafting the story, we have professional scriptwriters who can help. Or, if you have a script already, we can work with you to make sure it captures what you need at the budget we agreed upon.
For corporate productions that don’t require scripting, it’s good to work through the messages that need to be captured and conveyed in the video. This will determine the interview questions that will be asked during production.
Along with the story comes the visual strategy for that story. The “look and feel” of the video will emerge during production, but by having a strategy in place for the visual design, we’ll be able to manage the creative for effectively.
Client Creative Approval
To avoid any delays or additional costs, we must have the story creative approved before any cameras roll. Whether it’s a polished script or a list of management interviews, the story creative must be locked.
On the first day of shooting, our team will arrive with the approved shooting schedule, crew and production equipment. As with most productions, we will have a very specific timeline for the shoot day(s). While there may be some slight flexibility in the schedule, our goal will be to get in and capture all of the needed footage according to our timeline.
Editing the Video
Once all of the footage is captured, it’s time to move into post-production. There are many levels to post-production. How this process flows depends on the delivery requirements. If there is a tight timeline, then some of the building of the video will happen concurrently. When there is time to work through the edit, then the following steps are typically handled sequentially:
- Review footage to find key message points
- Create a “rough/first cut” and get feedback
- Make final revisions and create a “final cut”
- Clean up and balance the audio
- Drop in background music and mix all audio
- Color correct and color balance the clips
- Add any additional graphics, lower thirds or animations
Approve and Distribute
Once finished video is approved, we will then create a distribution medium – YouTube, DVD, Broadcast, etc. –
Businesses often use corporate videos to promote a product or service that they provide. These types of video consist of:
- Interviews of leadership, marketing folks or subject matter experts
- B-Roll may include products, services, employees or manufacturing
- Gimbal, slider and/or jib camera movement for B Roll footage
- Lower third graphics show the name and title of interviewee
- Opening and closing graphics of the company name and contact info
- Clean, balanced interview audio
- Subtle, instrumental background music
- Straightforward, simple editing
A video that utilizes the narrative to communicate its message tend to be more expensive. Instead of sit down interviews and B-Roll, narrative stories tend to require more resources like actors, sets, props, wardrobe, makeup, more locations and unique story requirements.
Narrative stories may include these kinds of videos:
- A day in the life of a consumer who uses your product
- A humorous storyline to communicate the benefits of your company
- An office setting that needs your service to operate efficiently
When done properly, narrative stories can have incredible impact on the viewers.
Another common video type is animation. This is where you build your entire video using photos, stock footage, computer graphics, 3D models and other non-captured assets. Like corporate and narrative stories, animation videos require quality scripting, tight editing, and good storytelling.
Animations tend to be more costly because each element on screen has to be created, modeled or rendered in sync with the script and narration. Assembling those elements in a clean, creative way takes time. Motion graphics artists will spend days, even weeks, building high-quality animations.
Animation videos tend to be used for the following:
- Trade show videos
- Marketing videos
- Online, web videos
- Corporate communication
- Service videos
- Work-flow and diagram videos