Being in business means keeping one eye on the bottom line at all times.  Your business video should be no different. From blockbusters shot in Hollywood, to your business video, video production comes in many shapes and sizes, but whether your project is a training video, a promotional video, or event video for an upcoming tradeshow, you need to make sure you are marketing yourself in the most cost-effective way possible.  That means keeping costs manageable without taking shortcuts that could hurt your brand, or risk the success of your video.

TIP: Click on the HD button when playing and select 'H.264 1280px' to maximize playback resolution!

TIP: Click on the HD button when playing and select 'H.264 1280px' to maximize playback resolution!

There’s no better way to hook a customer than with video.

 

When done correctly, a business video will reach your customers in a fraction of the time that it would take them to browse your whole site.  Think of it as a first date with your customers.  It’s a chance to show them who you are, what you can do, and why they should care.  

But that’s not the only reason your business needs a video.  Its also a chance to speak to who they are as people, and invite them to form a personal connection with your brand.  If you can make them laugh, cry, or care about your video, you’ve made a powerful connection.