You’ve probably heard the cliche “A picture is worth a thousand words.” Well, with twenty-four pictures in every second of every video, it may be time to throw away those instruction manuals. Video helps you showcase your processes in a way that no instruction manual can rival.
Training videos exist specifically to help the audience. Since your audience is actively engaged in the video, you have more leeway when it comes to duration with a training video than you would with other formats. That being said, viewer patience is still a limited resource. Confuse or bore your audience, and they will give up on your training video production in a heartbeat.
Clarity is at a premium in training videos…
Diagrams, animations, and extremely focused scripts are all important tools in conveying your message with video. Make it simple, make it clear, make it successful.
Last but not least, don’t forget that this video is still a branded experience for your audience. You don’t need to drill them with marketing material, but you do need to make sure that the video is a helpful, positive brand experience. If you can make your training a positive experience, your audience will remember that association longer than any advertising campaign.